Light mode vs Dark Mode - which performs better for user retention?
Theme choice is often treated as a simple aesthetic preference, but it can significantly impact how long visitors stay on your site and whether they return. While automatic system matching is common today, setting the default theme for first-time guest visitors still plays a huge role in first impressions and bounce rates.
Which one would you set as the default? Have you noticed any difference in user retention between the two? Or do you automatically mirror their system settings?
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